Generation Z tourists’ experience and delight in rural tourism: the mediating role of customer engagement

Yangyang Jiang; Yuwei Zan; M. S. Balaji

doi:10.1080/13032917.2022.2156901

Generation Z tourists’ experience and delight in rural tourism: the mediating role of customer engagement

Yangyang Jiang, Yuwei Zan, M. S. Balaji

Department of Entrepreneurship, Marketing and Management Systems

Research output: Journal Publication › Article › peer-review

7 Citations (Scopus)

Original language	English
Pages (from-to)	392-396
Number of pages	5
Journal	Anatolia
Volume	35
Issue number	2
DOIs	https://doi.org/10.1080/13032917.2022.2156901
Publication status	Published - 2024

ASJC Scopus subject areas

Geography, Planning and Development
Earth-Surface Processes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/13032917.2022.2156901

Cite this

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title = "Generation Z tourists{\textquoteright} experience and delight in rural tourism: the mediating role of customer engagement",

author = "Yangyang Jiang and Yuwei Zan and Balaji, {M. S.}",

year = "2024",

doi = "10.1080/13032917.2022.2156901",

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journal = "Anatolia",

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publisher = "Taylor and Francis Ltd.",

number = "2",

}

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T1 - Generation Z tourists’ experience and delight in rural tourism

T2 - the mediating role of customer engagement

AU - Jiang, Yangyang

AU - Zan, Yuwei

AU - Balaji, M. S.

PY - 2024

Y1 - 2024

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U2 - 10.1080/13032917.2022.2156901

DO - 10.1080/13032917.2022.2156901

M3 - Article

AN - SCOPUS:85144228297

SN - 1303-2917

VL - 35

SP - 392

EP - 396

JO - Anatolia

JF - Anatolia

IS - 2

ER -

Generation Z tourists’ experience and delight in rural tourism: the mediating role of customer engagement

ASJC Scopus subject areas

UN SDGs

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