Abstract
The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers’ intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares-based structural equation modeling was used to analyze data. The results show that financial value, hedonic value, and green value, respectively, have a positive impact on potential customers’ intention to stay at luxury hotels.
| Original language | English |
|---|---|
| Pages (from-to) | 559-566 |
| Number of pages | 8 |
| Journal | Tourism Analysis |
| Volume | 27 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2022 |
Keywords
- Customer-perceived value
- Luxury hotels
- Potential customers
- Purchase intention
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management