Customer orientation and brand performance: A study of robam

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Original language	English
Title of host publication	China Branding
Subtitle of host publication	Cases from Zhejiang
Publisher	Palgrave Macmillan
Pages	69-84
Number of pages	16
ISBN (Electronic)	9789811393181
ISBN (Print)	9789811393174
DOIs	https://doi.org/10.1007/978-981-13-9318-1_5
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

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title = "Customer orientation and brand performance: A study of robam",

author = "Zi Wang and Yue Huang and Jun Luo and Xuan Feng",

year = "2019",

month = jan,

day = "1",

doi = "10.1007/978-981-13-9318-1_5",

language = "English",

isbn = "9789811393174",

pages = "69--84",

booktitle = "China Branding",

publisher = "Palgrave Macmillan",

}

TY - CHAP

T1 - Customer orientation and brand performance

T2 - A study of robam

AU - Wang, Zi

AU - Huang, Yue

AU - Luo, Jun

AU - Feng, Xuan

PY - 2019/1/1

Y1 - 2019/1/1

UR - http://www.scopus.com/inward/record.url?scp=85086554136&partnerID=8YFLogxK

U2 - 10.1007/978-981-13-9318-1_5

DO - 10.1007/978-981-13-9318-1_5

M3 - Book Chapter

AN - SCOPUS:85086554136

SN - 9789811393174

SP - 69

EP - 84

BT - China Branding

PB - Palgrave Macmillan

ER -