Abstract
In an evolving technological environment, travel vlogs have become increasingly popular. This chapter presents a study about travel vlogs, which answers the academic call for more research into customer engagement in the online environment by investigating the relationships between customer-perceived values of travel vlogs, online customer engagement, and the customer's visit intention, drawing on the theory of consumption values and engagement theory. Data were collected from 307 Generation Z customers in China and the SmartPLS structural equation modelling approach was used to analyse data. The study findings demonstrate that online customer engagement plays a critical mediating role in the influence of functional value, emotional value, social value, and epistemic value of a travel vlog on the customer's intention to visit the tourism destination featured in the travel vlog.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Customer Engagement in Tourism Marketing |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 99-114 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781802203943 |
| ISBN (Print) | 9781802203936 |
| DOIs | |
| Publication status | Published - 17 Oct 2023 |
Keywords
- Customer engagement
- Customer perceived value
- Generation Z
- Social media
- Travel vlog
ASJC Scopus subject areas
- General Business,Management and Accounting
- General Social Sciences
