Charting the future of digital servitization using CIMO framework

Digital servitization refers to the use of digital technologies in the servitization process. It involves transforming product-centric business models into service-oriented models through digitalization. While the literature on digital servitization is growing rapidly it remains fragmented. This highlights the need for a comprehensive review of the current state of research and identifying directions for future research. Specifically, this study utilizes the CIMO (Context-Intervention-Mechanism-Outcome) framework to analyze the digital servitization landscape. Based on the review of 83 articles, this article offers a nuanced understanding of the context, challenges, interventions, mechanisms, and outcomes of digital servitization. Following this, we propose 15 research propositions guiding future investigations in this area. This enables manufacturing firms to effectively navigate the challenges and develop strategies for effective implementation of digital servitization.