TY - JOUR
T1 - An innovative supply chain performance measurement system incorporating Research and Development (R&D) and marketing policy
AU - Chan, Felix T.S.
AU - Nayak, Ashutosh
AU - Raj, Ratan
AU - Chong, Alain Yee Loong
AU - Manoj, Tiwari
N1 - Funding Information:
The authors would like to thank The Hong Kong Polytechnic University Research Committee for financial and technical support through an internal Grant ( Project No. G-YL47 ).
PY - 2014/3
Y1 - 2014/3
N2 - Various performance measurement techniques have been developed and applied in their respective fields, but the existing performance measurement methods have failed to provide significant assistance in the context of marketing strategies and innovation levels of a firm. In this paper, we have considered an important aspect of marketing policy involving examining the decision of a firm to distribute products and services to its consumer. The model developed in this paper is an extension to the Bass diffusion model which is generalized to incorporate the effects of marketing policy of the firm. In order to examine our model, computer simulation is conducted in order to measure the effect of innovation level and distribution of products and services on the change in the sales of a firm from its previous products and supply chain system. The performance measurement was developed by examining firm's level of innovation achieved by their Research and Development (R&D) performances, and sales of the products and services.
AB - Various performance measurement techniques have been developed and applied in their respective fields, but the existing performance measurement methods have failed to provide significant assistance in the context of marketing strategies and innovation levels of a firm. In this paper, we have considered an important aspect of marketing policy involving examining the decision of a firm to distribute products and services to its consumer. The model developed in this paper is an extension to the Bass diffusion model which is generalized to incorporate the effects of marketing policy of the firm. In order to examine our model, computer simulation is conducted in order to measure the effect of innovation level and distribution of products and services on the change in the sales of a firm from its previous products and supply chain system. The performance measurement was developed by examining firm's level of innovation achieved by their Research and Development (R&D) performances, and sales of the products and services.
KW - Bass diffusion model
KW - Marketing policy
KW - Performance measurement system
KW - R&D
KW - Supply chain management
UR - http://www.scopus.com/inward/record.url?scp=84893188677&partnerID=8YFLogxK
U2 - 10.1016/j.cie.2013.12.015
DO - 10.1016/j.cie.2013.12.015
M3 - Article
AN - SCOPUS:84893188677
SN - 0360-8352
VL - 69
SP - 64
EP - 70
JO - Computers and Industrial Engineering
JF - Computers and Industrial Engineering
IS - 1
ER -