Zhennuo Song

Zhennuo Song is a Teaching Fellow at the School of International Communication, University of Nottingham Ningbo China. Her research spans digital culture and society, qualitative methods, media theory, and cultural industries, with a focus on the interplay between digital technologies and sociocultural dynamics.

Research Focus & Contributions:

1. Digital Cultural Heritage
   Her work investigates the application of digital tools (e.g., VR/AR) in preserving and disseminating cultural heritage, bridging theoretical inquiry with practical innovation. Key contributions include doctoral research, journal publications, and collaboration with the UK National Gallery’s AR project, demonstrating how digital interventions can redefine heritage engagement.

2. Digital Culture & Communication
   She examines the sociocultural impact of digital platforms, from social media communities to traditional media’s digital transformation. Her interdisciplinary approach combines critical analysis with creative output, such as journal articles and award-winning academic documentaries (Borderscope, Fem’s Way), offering nuanced insights into evolving media ecologies.

3. Digital Media Praxis
   Committed to integrating theory and practice, she explores digital storytelling through filmmaking, pedagogy, and media production. Her projects—including documentary co-creation, curriculum design, and promotional media editing—exemplify how scholarly research can inform and transform digital media applications.

Approach:
By merging empirical research, critical theory, and hands-on media production, her work advances dialogue on digital culture’s role in shaping heritage, identity, and societal structures.