Who Do You Think You Are? Common and Differential Effects of Social Self-Identity on Social Media Usage

Keyphrases

• Business Strategy 25%
• Common Effects 100%
• Current Function 25%
• Differential Effects 100%
• Identity Theory 25%
• Incremental Innovation 25%
• Inertia 50%
• Member Behavior 25%
• Moderating Role 25%
• Reinforced 100%
• Relational Identity 75%
• Self-identity 100%
• Service Provider 50%
• Social Identity 75%
• Social Media Services 50%
• Social Media Usage 100%
• Social Media Use 50%
• Social Self 100%
• Two-level 50%
• Usage Behavior 25%
• User Behavior 25%
• Variety Seeking 25%
• Who Do You Think You Are? 100%

Psychology

• Realization 50%
• Self-Identity 100%