"Utilising" bromances

Celia Lam, Jackie Raphael

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review


This chapter delves further into bromance as a cultural commodity and proposes the term bromance capital. Applying these theories within advertising and the film industry, a case study on the Hugh Jackman, Ryan Reynolds and Jake Gyllenhaal bromance is investigated. Exploring this long-spanning fake-feud bromance reveals the intention behind their social media posts and provides a successful example of bromance capital in practice. The bromance developed its own value, while also presenting a relationship that was entertaining to audiences
Original languageEnglish
Title of host publicationCelebrity Bromances
Subtitle of host publicationConstructing, interpreting and utilising persona
Place of PublicationLondon
Number of pages21
ISBN (Electronic)9781003093329
Publication statusPublished - 2022


Dive into the research topics of '"Utilising" bromances'. Together they form a unique fingerprint.

Cite this