Keyphrases
Apparatgeist
22%
China
11%
Commercial Communication
100%
Commercial Message
22%
Commercial Performance
22%
Communication Technologies
100%
Consumer Research
11%
Consumer Response
22%
Cross-country Investigation
100%
Cultural Differences
11%
Cultural Dimensions
33%
Cultural Environment
22%
Cultural Milieu
33%
Culture Context
11%
Discount Coupon
11%
Email Messages
11%
Extant Literature
11%
Follow-up Survey
11%
Formality
11%
General Meaning
11%
Group Assessment
11%
High-Level Context
22%
Joint Evaluation
11%
Low Context
22%
Matching Field
11%
Message Dissemination
11%
Personal Communication
100%
Retailers
11%
Short Message Service
11%
Social Communication
11%
Social Construction Theory
22%
Social Interaction
11%
Switzerland
11%
Symbolic Meaning
22%
Theoretical Development
11%
Two-country
11%
Computer Science
Context Culture
11%
e-Mail
100%
Field Experiment
11%
Information Technology
100%
Message Dissemination
11%
Personal Communication
100%
short message service
11%
Theoretical Development
11%
Social Sciences
Alcoholic Beverages
11%
China
11%
Communication Technology
100%
Cultural Differences
11%
Cultural Dimensions
33%
Cultural Environment
22%
Focus Group
11%
Social Communication
11%
Social Construction Theory
22%
Social Interaction
11%
Psychology
Cultural Contexts
100%
Focus Group
16%
Social Construction Theory
33%
Social Interaction
16%
Theoretical Development
16%