Twittering China's image: the case of Xinhua news agency

Zhiying Zhang

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review


In response to the popularity and importance of Twitter in people’s lives, news organizations in China have also adopted Twitter to enhance globally their efforts in national image communication. This study investigated how Xinhua News Agency has used its Twitter account (@XHNews) to enhance its global efforts for communicating the national image of China and analyzed its audience responses. It used Mozdeh to collect data and SentiStrength to do sentiment analysis. The findings show that @XHNews used specific generic frames to report news in order to construct a friendly and powerful identity of China through various hashtags and ego-retweeting to manage the impression of China image while most of its audience remained neutral in their responses.
Original languageEnglish
Title of host publicationMobile storytelling in an age of smartphones
EditorsMax Schleser, Xiaoge Xu
Place of PublicationCham
Number of pages14
ISBN (Electronic)9783030872472
ISBN (Print)9783030872465, 9783030872496
Publication statusPublished - 2022


  • News Media
  • Nation Branding
  • Sentiment


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