Twittering China's image: the case of Xinhua news agency

Zhiying Zhang

doi:10.1007/978-3-030-87247-2_7

Twittering China's image: the case of Xinhua news agency

Zhiying Zhang

School of International Communications

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Abstract

In response to the popularity and importance of Twitter in people’s lives, news organizations in China have also adopted Twitter to enhance globally their efforts in national image communication. This study investigated how Xinhua News Agency has used its Twitter account (@XHNews) to enhance its global efforts for communicating the national image of China and analyzed its audience responses. It used Mozdeh to collect data and SentiStrength to do sentiment analysis. The findings show that @XHNews used specific generic frames to report news in order to construct a friendly and powerful identity of China through various hashtags and ego-retweeting to manage the impression of China image while most of its audience remained neutral in their responses.

Original language	English
Title of host publication	Mobile storytelling in an age of smartphones
Editors	Max Schleser, Xiaoge Xu
Place of Publication	Cham
Publisher	Springer
Chapter	7
Pages	85-98
Number of pages	14
ISBN (Electronic)	9783030872472
ISBN (Print)	9783030872465, 9783030872496
DOIs	https://doi.org/10.1007/978-3-030-87247-2_7
Publication status	Published - 2022

Keywords

News Media
Nation Branding
Sentiment

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10.1007/978-3-030-87247-2_7

Cite this

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abstract = "In response to the popularity and importance of Twitter in people{\textquoteright}s lives, news organizations in China have also adopted Twitter to enhance globally their efforts in national image communication. This study investigated how Xinhua News Agency has used its Twitter account (@XHNews) to enhance its global efforts for communicating the national image of China and analyzed its audience responses. It used Mozdeh to collect data and SentiStrength to do sentiment analysis. The findings show that @XHNews used specific generic frames to report news in order to construct a friendly and powerful identity of China through various hashtags and ego-retweeting to manage the impression of China image while most of its audience remained neutral in their responses.",

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AU - Zhang, Zhiying

PY - 2022

Y1 - 2022

N2 - In response to the popularity and importance of Twitter in people’s lives, news organizations in China have also adopted Twitter to enhance globally their efforts in national image communication. This study investigated how Xinhua News Agency has used its Twitter account (@XHNews) to enhance its global efforts for communicating the national image of China and analyzed its audience responses. It used Mozdeh to collect data and SentiStrength to do sentiment analysis. The findings show that @XHNews used specific generic frames to report news in order to construct a friendly and powerful identity of China through various hashtags and ego-retweeting to manage the impression of China image while most of its audience remained neutral in their responses.

AB - In response to the popularity and importance of Twitter in people’s lives, news organizations in China have also adopted Twitter to enhance globally their efforts in national image communication. This study investigated how Xinhua News Agency has used its Twitter account (@XHNews) to enhance its global efforts for communicating the national image of China and analyzed its audience responses. It used Mozdeh to collect data and SentiStrength to do sentiment analysis. The findings show that @XHNews used specific generic frames to report news in order to construct a friendly and powerful identity of China through various hashtags and ego-retweeting to manage the impression of China image while most of its audience remained neutral in their responses.

KW - News Media

KW - Nation Branding

KW - Sentiment

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A2 - Schleser, Max

A2 - Xu, Xiaoge

PB - Springer

CY - Cham

ER -

Twittering China's image: the case of Xinhua news agency

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Keywords

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