The role of spatial contextual factors in mobile personalization at large sports events

Xu Sun, Andrew May

Research output: Journal PublicationArticlepeer-review

21 Citations (Scopus)


This paper presents three field studies undertaken at large sports events in UK and China, with the aim of improving the user experience at these types of events through the design of personally relevant mobile services. These field studies investigated: which aspects of spatial context were relevant within the confines of a large sporting event, how their relevance differed according to sports event and language/culture, and how they could be used to prescribe the behaviour of a personalizable/adaptive mobile device. Spatial aspects of context were found to be highly significant within the large sports arena. They can be used to maximize the relevance of information and communication services delivered to a spectator over a mobile device. A range of design implications are discussed.

Original languageEnglish
Pages (from-to)293-302
Number of pages10
JournalPersonal and Ubiquitous Computing
Issue number4
Publication statusPublished - 2009
Externally publishedYes


  • Large sports events
  • Mobile personalization
  • Spatial contextual factors
  • User experience

ASJC Scopus subject areas

  • Hardware and Architecture
  • Computer Science Applications
  • Management Science and Operations Research


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