The role of marketer- and user-generated content in sustaining the growth of a social media brand community

Yi Ding, Chee Wei Phang, Xianghua Lu, Chuan Hoo Tan, J. Sutanto

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

40 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The role of marketer- and user-generated content in sustaining the growth of a social media brand community'. Together they form a unique fingerprint.