The interplay of green marketing and sustainable supply chain management

Jing Dai, Hing Kai Chan, Jia Jia Lim, Fangli Zeng

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

Abstract

Green marketing and sustainable supply chain management are two emerging topics over the last two decades. Interestingly, the overlap between these two areas is seldom explored despite the close relationship between marketing and supply chain (especially industrial marketing). This chapter aims to provide a brief review on the two areas, and to identify potential studies concerning these two areas. Then, a holistic framework integrating these two topics is recommended.

Original languageEnglish
Title of host publicationHandbook on the Sustainable Supply Chain
PublisherEdward Elgar Publishing Ltd.
Pages148-170
Number of pages23
ISBN (Electronic)9781786434272
ISBN (Print)9781786434265
DOIs
Publication statusPublished - 1 Jan 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business,Management and Accounting

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