The Impact of Photo Aesthetics on Online Consumer Shopping Behavior: An Image-Processing-Enabled Empirical Study

Keyphrases

• Appropriate Complexity 50%
• Color Complexity 50%
• Color Composition 50%
• Color Model 50%
• Confounding Factors 50%
• Consumer Buying Behaviour 100%
• Consumer Understanding 50%
• Difference-in-differences Approach 50%
• Image Processing 100%
• Image Processing Techniques 50%
• Large Set 50%
• Long-term Interest 50%
• Nested Logit Model 50%
• Online Consumers 100%
• Photo Aesthetics 100%
• Retailers 50%
• Shopping Behavior 50%
• Simple Interface 50%
• Social Shopping Website 50%
• Warm Color 50%

Social Sciences

• Confounding factors 50%
• Consumer Shopping Behavior 100%
• Difference in Differences 50%