The effects of mobile targeting

Keyphrases

• Mobile Users 100%
• Consumer Purchase 100%
• Mobile Targeting 100%
• Same-day 66%
• Mobile Promotions 33%
• Curvilinear Relationship 33%
• Mobile Technology 33%
• Target Consumers 33%
• Marketing Theory 33%
• Consumer Response 33%
• Sales Leads 33%
• Inverted-U 33%
• Contextual Marketing 33%
• Randomized Experiment 33%
• Time Relationship 33%
• Temporal Targeting 33%
• Geographic Targeting 33%

Economics, Econometrics and Finance

• Marketing Theory 100%