Abstract
Comparing alternative choices is common in business decision making. When facing with a selection problem that involves a great number of choice alternatives, decision makers tend to adopt a sequential decision making process that consists of comparing pairs of alternatives, and dropping the least preferred one from consideration until the last one prevails. This study investigates two choice strategies: plan—ahead strategy vs. anchor-and-adjustment strategy. A laboratory experiment was conducted. It was found that (1) decision makers did have preference in performing choice by elimination, and (2) those who adopted an “anchor-and-adjustment” approach tended to perform better. Implications of the findings for DSS design are discussed.
Original language | English |
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Pages (from-to) | 269-285 |
Number of pages | 17 |
Journal | Journal of Decision Systems |
Volume | 5 |
Issue number | 3-4 |
DOIs | |
Publication status | Published - 1996 |
Externally published | Yes |
Keywords
- Choice strategies by elimination
- DSS design
ASJC Scopus subject areas
- Library and Information Sciences
- Management Information Systems