Media management is a significant and useful interdisciplinary subject not only for journalism students but for all students studying media and communications. To better prepare students for the increasingly competitive job market, it is important to cultivate students’ entrepreneurial awareness and knowledge by integrating business management and media economics into journalism courses. In this chapter, we discussed how an elective BA media management course is taught at a joint venture university in China from four dimensions—personal variables and institutional conditions, curricula, pedagogy, and learning/teaching effect. We argue, due to the relatively and seemingly ‘apolitical’ nature, the module of media management might be easier to bypass the political constraints and ideology control in journalism education in China and countries alike.
|Title of host publication||Journalism Pedagogy in Transitional Countries|
|Editors||Diana Garrisi, Xianwen Kuang|
|Place of Publication||Cham|
|Number of pages||26|
|Publication status||Published - Dec 2022|
|Name||Palgrave Studies in Journalism and the Global South|
- Media management