TY - JOUR
T1 - Smoothing the Silk Road through Successful Chinese Corporate Social Responsibility Practices
T2 - Evidence from East Africa
AU - Tan Mullins, May
N1 - Publisher Copyright:
© 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/3/3
Y1 - 2020/3/3
N2 - The diverse geographical areas involved in the Maritime Silk Road Initiative (MSRI) possess different economic, political and social systems that create major challenges for Chinese companies. Corporate Social Responsibility (CSR) offers one potential risk mitigation strategy to sustain the MSRI’s expansion, and relatedly Chinese investment, in places like Africa. As the research shows, though, CSR, as embraced by Chinese firms, has been specifically adapted to fit the Chinese context. Thus, they not only face obstacles in implementing CSR, but localizing Chinese CSR. Their success in surmounting such hurdles will impact the developmental outcomes of Chinese MSRI projects and subsequently African acceptance of these projects. This article concludes CSR remains an effective mechanism for empowering positive change and improving the livelihood and security of affected stakeholders.
AB - The diverse geographical areas involved in the Maritime Silk Road Initiative (MSRI) possess different economic, political and social systems that create major challenges for Chinese companies. Corporate Social Responsibility (CSR) offers one potential risk mitigation strategy to sustain the MSRI’s expansion, and relatedly Chinese investment, in places like Africa. As the research shows, though, CSR, as embraced by Chinese firms, has been specifically adapted to fit the Chinese context. Thus, they not only face obstacles in implementing CSR, but localizing Chinese CSR. Their success in surmounting such hurdles will impact the developmental outcomes of Chinese MSRI projects and subsequently African acceptance of these projects. This article concludes CSR remains an effective mechanism for empowering positive change and improving the livelihood and security of affected stakeholders.
UR - http://www.scopus.com/inward/record.url?scp=85068589552&partnerID=8YFLogxK
U2 - 10.1080/10670564.2019.1637568
DO - 10.1080/10670564.2019.1637568
M3 - Article
AN - SCOPUS:85068589552
SN - 1067-0564
VL - 29
SP - 207
EP - 220
JO - Journal of Contemporary China
JF - Journal of Contemporary China
IS - 122
ER -