Role of channel integration on the service quality, satisfaction, and repurchase intention in a multichannel (online-cum-mobile) retail environment
Shuqing Yang, Yaobin Lu, Patrick Y.K. Chau, Sumeet Gupta
Research output: Journal Publication › Article › peer-review
32Citations
(Scopus)
Fingerprint
Dive into the research topics of 'Role of channel integration on the service quality, satisfaction, and repurchase intention in a multichannel (online-cum-mobile) retail environment'. Together they form a unique fingerprint.