Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms

Haijun Bao, Boying Li, Jiaying Shen, Fangfang HOU

Research output: Journal PublicationArticlepeer-review

48 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science