Keyphrases
Affective Factors
11%
Banking Customers
11%
Behavioural Component
11%
Berries
11%
Cognitive Behavior
11%
Cognitive Component
11%
Cognitive-affective Processes
11%
Communication Efficiency
100%
Communication Marketing
11%
Customer Assessment
11%
Customer Perception
11%
Customer Relationship
22%
Exchange Partner
11%
Exploratory Factor Analysis
11%
Extant Literature
11%
Firm Communication
33%
Four Factors
11%
Influence Relationship
11%
Information Exchange
11%
Intercultural Communication
11%
Interpersonal Communication
11%
Item Relationships
11%
Limited Attention
11%
Long-term Users
11%
Malaysia
11%
Marketing Communication
11%
Marketing Domain
11%
Marketing Literature
11%
Multidimensional Construct
22%
Mutually Beneficial Relationships
11%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
11%
Pleasantness
22%
Quality Dimensions
33%
Relationship Communication
100%
Relationship Continuity
100%
Relationship Development
11%
Relationship Maintenance
11%
Relationship Marketing
22%
Relationship Marketing Investment
11%
Relationship Quality
100%
Service Provider
11%
Service Relationship
22%
Services Marketing
11%
SmartPLS
11%
Trust Dimensions
11%
Social Sciences
Factor Analysis
33%
Human Relation
33%
Intercultural Communication
33%
Marketing Communication
33%
Marketing of Service
33%
Marketing Strategy
33%
Relationship Marketing
100%
Service Provider
33%
Structural Equation Modeling
33%
Economics, Econometrics and Finance
Marketing Communications
20%
Marketing Management
20%
Relationship Marketing
100%
Psychology
Exploratory Factor Analysis
100%