Rebuilding dynamics between corporate social responsibility and international development on the search for shared value

International Development (ID) actors are the International development organizations defined above by their common goal, the pursuit of the Millennium Development Goal (MDG). Corporate Social Responsibility (CSR) actors on the other hand are businesses with their most common needs survival, profitability, and economic benefit. We introduce the concept of CSR in construction management and development process. ID organizations targets are mainly socio-environmental, while businesses mostly act in their financial self-interest. There is a mutual interest by ID advocates and businesses in their involvement for the achievement of Millennium Development (MDGs) as an act of CSR. Improving the welfare level and increasing minimum standard of living condition are the main issues. This is the most basic clue to be derived from this paper. Building up on this we pioneered the idea of an active involvement of traditional ID actors in winning businesses with their extensive capabilities and resources for the achievement of the MDGs. This can only work, if their potential economic benefit from such an involvement can be made graspable. As tools for this task, we introduced 2 straight forward instruments for visualizing the economic value creation process while building up on Porter's and Kramer's ideas.