Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach

Lai Ying Leong, Teck Soon Hew, Keng Boon Ooi, Alain Yee Loong Chong

    Research output: Journal PublicationArticlepeer-review

    171 Citations (Scopus)

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    Keyphrases

    Computer Science

    Psychology

    Economics, Econometrics and Finance