Participation in collaborative consumption -a value co-creation perspective

Shun Cai, Chee Wei Phang, Xiao Pang, Yicheng Zhang

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)


In recent years, the phenomenon of sharing economy has emerged in many industries worldwide and businesses leveraging the sharing economy have flourished. Sharing Economy denotes the “collaborative consumption made by the activities of sharing, exchanging, and rental of resources without owning the goods”. Value is a central concept in consumer behavior and it directly explains why consumers choose to buy or avoid particular products or services. Therefore, to establish the theoretical linkage between collaborative consumption and consumer value, our study propose a research model to explain why consumers participate in collaborative consumption from a value co-creation perspective. Based prior literature on collaborative consumption and literature on consumer value and value co-creation, we identify five factors as key determinants of attitude towards collaborative consumption, including economic value, social value, entertainment value, convenience value, and trust. A large scale survey was designed and implemented to test our research model. Data analysis results suggested that economic value, social value, entertainment value and trust significantly affect people’s attitude towards collaborative consumption. The practical and theoretical contributions of our study are discussed.

Original languageEnglish
Title of host publicationHCI in Business, Government and Organizations
Subtitle of host publicationSupporting Business - 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings
EditorsChuan-Hoo Tan, Fiona Fui-Hoon Nah
PublisherSpringer Verlag
Number of pages16
ISBN (Print)9783319584836
Publication statusPublished - 2017
Externally publishedYes
Event14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017 - Espoo, Finland
Duration: 3 Jul 20176 Jul 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10294 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017


  • Collaborative consumption
  • Consumer value
  • Sharing economy

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science


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