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Online advertising: a study on Malaysian consumers
Theresa Jerome, Leong Wai Shan,
Kok Wei Khong
Nottingham University Business School China
Research output
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Journal Publication
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Dive into the research topics of 'Online advertising: a study on Malaysian consumers'. Together they form a unique fingerprint.
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Keyphrases
Advertising Effort
20%
Brand Equity
20%
Consumer Purchase Intention
20%
Content Features
20%
Malaysian Consumers
100%
Multimedia Features
20%
New Platform
20%
Online Advertising
100%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
20%
Picture Features
40%
Positive Influence
20%
Purchase Intention
60%
Statistical Analysis
20%
Social Sciences
Brand Equity
100%
Hypermedia
100%
Structural Equation Modeling
100%
Economics, Econometrics and Finance
Advertising Effects
20%
Brand Equity
20%
Internet Marketing
100%