Online advertising: a study on Malaysian consumers

Keyphrases

• Malaysian Consumers 100%
• Online Advertising 100%
• Purchase Intention 60%
• Picture Features 40%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 20%
• Statistical Analysis 20%
• Positive Influence 20%
• New Platform 20%
• Brand Equity 20%
• Consumer Purchase Intention 20%
• Content Features 20%
• Advertising Effort 20%
• Multimedia Features 20%

Social Sciences

• Structural Equation Modeling 100%
• Hypermedia 100%
• Brand Equity 100%

Economics, Econometrics and Finance

• Internet Marketing 100%
• Brand Equity 20%
• Advertising Effects 20%