Motivating identity-related behaviors in online community - A broaden-and-build perspective

Crystal Xiaofang Cai, Patrick Y.K. Chau

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)


With the pervasiveness of online community, people expand their identities by acquiring memberships of different online communities. Online community not only provides contexts and tools for people to build up and manage new identities, but also evokes people to have emotional experience. This research aims to understand how member's emotional experience induced by different community artifacts (contents or other members) will influence the participation behaviors through the understanding of their relationships with the online community. This research proposes that emotional experience changes how one identifies with the community, hence influences the behaviors that relate to the self-definitions, e.g. self-disclosure, knowledge contribution, self-presentation and social interaction. Taken the perspective of broaden-and-build theory and social identity theory, this research proposes that positive emotional experience promotes open-minded coping, and consequently expands the self-concepts and become more social inclusive.

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
PublisherPacific Asia Conference on Information Systems
ISBN (Electronic)9789860491029
Publication statusPublished - 2016
Externally publishedYes
Event20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan, Province of China
Duration: 27 Jun 20161 Jul 2016

Publication series

NamePacific Asia Conference on Information Systems, PACIS 2016 - Proceedings


Conference20th Pacific Asia Conference on Information Systems, PACIS 2016
Country/TerritoryTaiwan, Province of China


  • Broaden-and-build theory
  • Identity-related behaviors
  • Online community
  • Social identity theory

ASJC Scopus subject areas

  • Information Systems

Cite this