Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day

Keyphrases

• Information Technology 100%
• Product Value 100%
• Time-based 100%
• Information Technology Product 66%
• Mobile Devices 33%
• Influence Users 33%
• Psychological State 33%
• Perpetual Contact 33%
• Ego Depletion Theory 33%
• Seamless Integration 33%
• Everyday Life 33%
• Mobile Technology 33%
• User Information 33%

Social Sciences

• Information Technology 100%
• Time of Day 100%
• Consumers 60%
• Psychology 20%
• Ego 20%
• Mobile Technology 20%
• Everyday Life 20%

Computer Science

• Information Technology 100%
• Technology Product 40%
• Field Experiment 20%
• Psychological State 20%
• Mobile Device 20%
• User Information 20%
• Mobile Technology 20%