Mobile news experience: comparing New York Times and The Guardian

Wendi Li, Xiaoge Xu

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review


Mobile has become a mainstream medium for news consumption on the go. To cater to the growing demand for mobile news, traditional news providers have switched from “mobile too” to “mobile first” strategies. To enhance mobile news communication, it is imperative for mobile news providers to stay abreast of mobile news consumers' changing expectations of mobile news experience in a news app. It is equally imperative to identify the gap between news consumers' expectations and what mobile news experience is embedded in a mobile news app. Using a mobile experience index, the authors of this chapter have located the venue and extent of the gap through conducting a survey of mobile news app users and a comparative analysis of indicators of mobile news experience in selected news apps.
Original languageEnglish
Title of host publicationImpacts of mobile use and experience on contemporary society
EditorsXiaoge Xu
Place of PublicationHershey, Pennsylvania
PublisherIGI Global
Number of pages12
ISBN (Electronic)9781522578864
ISBN (Print) 9781522578857
Publication statusPublished - 2019


  • mobile news
  • New York Times
  • The Guardian


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