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Millennials’ adoption of omnichannel retailing
Alain Yee Loong Chong
Department of Entrepreneurship, Marketing and Management Systems
Research output
:
Working paper
47
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Dive into the research topics of 'Millennials’ adoption of omnichannel retailing'. Together they form a unique fingerprint.
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Keyphrases
Omnichannel Retailing
100%
Moderating Role
33%
Product Category
33%
Shopping
33%
Regulatory Focus
33%
Perceived Value
16%
Purchase Intention
16%
Perceived Convenience
16%
Perceived Enjoyment
16%
Brick-and-mortar
16%
Online Retailing
16%
Retail Format Choice
16%
Social Sciences
Millennials
100%