Measuring effectiveness of customer relationship management in Indian retail banks

Keyphrases

• Bank Customers 10%
• Bank Managers 10%
• Behavioral Outcomes 10%
• Customer Experience 10%
• Customer Loyalty 10%
• Customer Relationship Management 100%
• Customer Response 10%
• Customer Satisfaction 40%
• Effectiveness Evaluation 100%
• Factor Analysis 10%
• Indian Banking Sector 10%
• Indian Retail 100%
• Indian Retail Banking 10%
• Key Customer 10%
• Loyalty 30%
• Management Effectiveness 70%
• Management Effort 10%
• Nomological Validity 10%
• Organizational Commitment 20%
• Relational Outcomes 10%
• Response Variable 10%
• Retail Banking Customers 10%
• Retail Banks 100%

Social Sciences

• Banks 100%
• Customer Loyalty 20%
• Factor Analysis 20%
• Indians 100%
• Organizational Commitment 40%

Economics, Econometrics and Finance

• Bank Managers 10%
• Customer Retention 10%
• Employee Retention 20%
• Relationship Marketing 100%