Managing customer citizenship behavior: A relationship perspective

Keyphrases

• Banking Services 16%
• Behavioral Model 16%
• Business-to-consumer 16%
• Citizenship Behavior 50%
• Customer Citizenship Behavior 100%
• Customer Context 16%
• Customer Gender 16%
• India 16%
• Influence Relationship 16%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Relationship Perspective 100%
• Relationship Quality 100%
• Relationship Strength 50%
• Relationship Value 50%
• Service Industry 16%
• Strength Behavior 16%
• Survey Questionnaire 16%

Social Sciences

• Behavior Model 100%
• India 100%
• Service Industries 100%
• Structural Equation Modeling 100%