Introduction to Transmedia in Asia and the Pacific

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review


The introduction reviews extant research on transmedia, with a focus on outlining definitions of the storytelling practice, as well as highlighting the main theoretical and industrial concerns of transmedia practices. The introduction describes the structure of the book focusing on the interplay between top-down and bottom-up transmedia practices. Top-down practices include government- and industry-driven practices and bottom-up focus on grassroots convergence, transcultural dialogue facilitated by transmedia activism among countries and communities from the region, and transmedia as a framework facilitating inclusiveness, formal and informal learning.

Original languageEnglish
Title of host publicationPalgrave Series in Asia and Pacific Studies
Number of pages10
Publication statusPublished - 2021

Publication series

NamePalgrave Series in Asia and Pacific Studies
ISSN (Print)2662-7922
ISSN (Electronic)2662-7930


  • Asia and Pacific
  • Grassroots convergence
  • Transmedia activism
  • Transmedia education
  • Transmedia practice
  • Transmedia storytelling

ASJC Scopus subject areas

  • Development
  • Sociology and Political Science
  • Political Science and International Relations


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