“I put in effort, but I am still not passionate”: The fit perceptions of novice entrepreneurs

Fei Zhu, Imran Syed, Dan K. Hsu, Dan Cohen, Rachel S. Shinnar

Research output: Journal PublicationArticlepeer-review

7 Citations (Scopus)


Entrepreneurial effort has been found to be an important predictor of entrepreneurial passion. The more effort one devotes to entrepreneurial activities, the more passionate one becomes. Our work, however, extends prior research by offering contrasting empirical evidence. Drawing on fit theory and the person-entrepreneurship fit perspective, we propose that for novice individuals, who do not feel a strong fit with entrepreneurship, engaging in entrepreneurial effort would increase the perception of misfit, thereby reducing their entrepreneurial passion. Results from two experimental studies confirm our hypotheses. Our research contributes to the entrepreneurial passion and the person-entrepreneurship fit literatures.

Original languageEnglish
Article numbere00322
JournalJournal of Business Venturing Insights
Publication statusPublished - Nov 2022


  • Anticipatory person-entrepreneurship fit
  • Entrepreneurial effort
  • Entrepreneurial passion
  • Experiment
  • Perceived person-entrepreneurship fit

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation


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