How do social media tourist images influence destination attitudes? Effects of social comparison and envy

Jia Xu, Yi Wang, Yangyang Jiang

Research output: Journal PublicationArticlepeer-review

4 Citations (Scopus)

Abstract

This study focused on the impact of attractive travel selfies on potential travelers, especially when they have a positive self presentation intention. The study is based on social comparison theory and found that positive self presentation intentions motivate people to engage in upward body comparisons. If the upward body comparison led to self-image concerns among potential travelers, their perceptions of both benign and malicious envy were enhanced. When self-image concerns were absent, only benign envy perceptions were increased. Our research confirms that the physical attractiveness of tourists’ selfies on social media has an impact on destination marketing effectiveness.

Original languageEnglish
Pages (from-to)310-325
Number of pages16
JournalJournal of Travel and Tourism Marketing
Volume40
Issue number4
DOIs
Publication statusPublished - 2023

Keywords

  • Self-presentation
  • benign envy
  • body dissatisfaction
  • body image
  • destination attitude
  • malicious envy
  • potential traveler
  • social comparison
  • social media
  • travel selfie

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Fingerprint

Dive into the research topics of 'How do social media tourist images influence destination attitudes? Effects of social comparison and envy'. Together they form a unique fingerprint.

Cite this