Harnessing business analytics value through organizational absorptive capacity

Shan Wang, William Yeoh, Gregory Richards, Siew Fan Wong, Younghoon Chang

Research output: Journal PublicationArticlepeer-review

46 Citations (Scopus)

Abstract

Business analytics (BA) is a resource-intensive, risky endeavor. However, the literature has not addressed the important question of how to assimilate BA technologies for competitive advantage. We build a research framework and outline the BA assimilation mechanisms through organizational absorptive capacity (AC). Data were collected from 600 companies across six countries and analyzed using partial least squares. The findings revealed that organizational AC plays a crucial mediating role between BA competency and BA assimilation, leading to competitive advantage. This study contributes significantly to both information technology assimilation and BA value research by incorporating the role of organizational AC.

Original languageEnglish
Article number103152
JournalInformation and Management
Volume56
Issue number7
DOIs
Publication statusPublished - Nov 2019
Externally publishedYes

Keywords

  • Absorptive capacity
  • Business analytics
  • Competitive advantage

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

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