Green marketing and its impact on supply chain management in industrial markets

Hing Kai Chan, Hongwei He, William Y.C. Wang

Research output: Journal PublicationArticlepeer-review

156 Citations (Scopus)


Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply chains can be integrated with green industrial marketing in building greener organizations and industrial brands is still unclear. In addition, little is known on the factors on green new industrial product development or how green new industrial products are adopted by organizations. Furthermore, we know little of whether and how green supply chain enables green new industrial product development. This special issue aims at reflecting the most recent advances on green industrial marketing, green/sustainable supply chains and their interplay in green industrial branding, and to explore future research directions. The guest editors hope that the solicited papers can provide insights on the impacts of sustainable or green supply chains on marketing theory in industrial and business-to-business markets.

Original languageEnglish
Pages (from-to)557-562
Number of pages6
JournalIndustrial Marketing Management
Issue number4
Publication statusPublished - May 2012
Externally publishedYes


  • Green marketing
  • Green supply chain
  • Industrial marketing
  • Sustainability

ASJC Scopus subject areas

  • Marketing


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