From no body to some body: A resource based view approach for the branding of a manufacturer

Paul C.Y. Liu, Fei Zhu, Jie Wang

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

Original languageEnglish
Title of host publicationChina Branding
Subtitle of host publicationCases from Zhejiang
PublisherPalgrave Macmillan
Pages31-43
Number of pages13
ISBN (Electronic)9789811393181
ISBN (Print)9789811393174
DOIs
Publication statusPublished - 1 Jan 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business,Management and Accounting

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