Fingerprint
Dive into the research topics of 'Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions
Ruolan Chen, Ruizhi Yuan, Bo Huang, Martin J. Liu
Research output: Journal Publication › Article › peer-review
12
Citations
(Scopus)