Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image

Sharifah Faridah Syed Alwi, Bang Nguyen, T. C. Melewar, Yeat Hui Loh, Martin Liu

Research output: Journal PublicationArticlepeer-review

27 Citations (Scopus)

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Keyphrases

Economics, Econometrics and Finance

Social Sciences