Enhancing hotel knowledge management: the influencing factors of online hotel reviews on travellers’ booking intention

Yufan Xia, Hing Kai Chan, Lina Zhong, Shuojiang Xu

Research output: Journal PublicationArticlepeer-review

5 Citations (Scopus)

Abstract

With the development of e-commerce, online booking has become an important process for tourists. Consequently, a number of online travel accommodation booking sites have emerged, allowing users to book travel-related services and leave their comments and reviews on the service. These kinds of information will influence the decision of the latecomers.Therefore, it is necessary to understand what key characteristics of online hotel reviews will affect travellers’ booking decisions, and then discuss the impact of online review system on the enterprise’s knowledge management in the hotel industry. This study first identified six factors from the literature, then collected data by using online questionnaire survey, and finally analysed the influencing factors of online booking decision by using multiple regression method. The experimental results showed that only three factors are important in the booking decision. They are quantity of review, content of review, and number of useful comments.

Original languageEnglish
Pages (from-to)34-45
Number of pages12
JournalKnowledge Management Research and Practice
Volume20
Issue number1
Early online date21 Aug 2021
DOIs
Publication statusPublished Online - 21 Aug 2021

Keywords

  • Online reviews
  • booking decision
  • tourism
  • word-of-mouth

ASJC Scopus subject areas

  • Management Information Systems
  • Business and International Management
  • Strategy and Management
  • Management Science and Operations Research
  • Library and Information Sciences
  • Management of Technology and Innovation

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