@inproceedings{c38e04c64c8346a382fda513136be270,
title = "Engaging online review writing experience: effect of motivational affordance on review quality",
abstract = "Online review has become an important repository for consumers to make online buying decisions. However, writing online reviews is a voluntary behavior lacking guidelines and it is hard to guarantee the review quality generated. How to improve online review quality has become a challenge to online retailers and review aggregators. In this study, we explore the design of review writing interface in order to provide engaging writing experience for online reviewers. Using the motivational affordance theory as the theory basis, we define the motivational factors and corresponding design elements, which support reviewers to fulfill their motivation to write their online reviews. We explore how the engaging experience supported by cognitive and social affordances will affect reviewers{\textquoteright} writing performance.",
keywords = "Engagement, Interface design, Motivational affordance theory, Online review quality, Review writing, Social presence",
author = "Xiaofang Cai and Chau, {Patrick Y.K.}",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",
year = "2015",
doi = "10.1007/978-3-319-20895-4_2",
language = "English",
isbn = "9783319208947",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "13--21",
editor = "Nah, {Fiona Fui-Hoon} and Chuan-Hoo Tan",
booktitle = "HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings",
address = "Germany",
}