Ecosystem social responsibility in international digital commerce

Jingtao Yi, Jiatao Li, Liang Chen

Research output: Journal PublicationComment/debate

10 Citations (Scopus)


Despite the surge of interest in digital globalization, its social dimensions have received far less attention than deserved. The lack of conversation between the two prominent areas of IB research, digitalization, and corporate social responsibility, presents a valuable opportunity for extending the agenda Ioannou and Serafeim (J Int Bus Stud 43(9):834–864, 2012) pioneered a decade earlier. We briefly depict the organizational differences between multinational enterprises (MNEs) and multinational platforms (MNPs), followed by a closer look at how social responsibility of digital platforms might depart from our conventional understanding derived from MNEs. We then propose the notion of ecosystem social responsibility emphasizing social value co-creation before categorizing the main areas of social issues specific to MNPs. Based on these ideas, we derive several new insights into the social challenges faced by firms governing global platforms versus multidomestic platforms, respectively, as they serve international markets. Lastly, we discuss future research directions and, in particular, the implications for ecosystem sustainability.

Original languageEnglish
Pages (from-to)24-41
Number of pages18
JournalJournal of International Business Studies
Issue number1
Publication statusPublished - Feb 2023
Externally publishedYes


  • digital platform
  • ecosystem
  • international
  • social responsibility
  • society
  • sustainability

ASJC Scopus subject areas

  • Business and International Management
  • General Business,Management and Accounting
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation


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