Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context

Ankur Srivastava, Dipanjan Kumar Dey, Balaji M.S

Research output: Journal PublicationArticlepeer-review

15 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science