Fingerprint
Dive into the research topics of 'Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context
Ankur Srivastava, Dipanjan Kumar Dey, Balaji M.S
Research output: Journal Publication › Article › peer-review
31
Citations
(Scopus)