Dr. Jekyll vis-á-vis Mr. Hyde: Personality variation between virtual and real worlds

Juliana Sutanto, Chee Wei Phang, Chuan Hoo Tan, Xianghua Lu

Research output: Journal PublicationArticlepeer-review

17 Citations (Scopus)


Organizations use virtual-worlds to enhance group discussion; it allows an individual to decouple his or her rendered from actual behavior; resulting in others perceiving him or her to have two or more personalities. Building on self-regulation theory, we examined how satisfaction in the virtual-world was affected by these personality differences. A field study was conducted to attempt to understand this; it involved 297 students engaged in a virtual tutorial group using Second Life. We found that small variations in personality between the virtual and real world groups (such as being helpful, sociable, seeking recognition, or submissive) could lead to greater satisfaction of the discussion.

Original languageEnglish
Pages (from-to)19-26
Number of pages8
JournalInformation and Management
Issue number1
Publication statusPublished - Jan 2011
Externally publishedYes


  • Personality
  • Personality variations
  • Self-regulation theory
  • Technology-mediated group discussion
  • Virtual-world

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management


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