Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Zi WANG, Russa Yuan, Jun Luo, Martin Liu, Natalia Yannopoulou

Research output: Journal Publication › Article › peer-review

6 Citations (Scopus)
115 Downloads (Pure)

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Keyphrases

Social Sciences

Psychology

Computer Science

Economics, Econometrics and Finance