Cooperative advertising, game theory and manufacturer-retailer supply chains

Keyphrases

• Advertising Policy 16%
• Advertising Programs 50%
• Analysis Efficiency 16%
• Bargaining Approach 16%
• Cooperative Advertising 100%
• Cooperative Bargaining 16%
• Coordinated Strategy 16%
• Effort Level 16%
• Further Analysis 16%
• Game Theory 100%
• Investment Effort 16%
• Leader-follower Method 16%
• Manufacturer-retailer Supply Chain 100%
• Market Trends 16%
• Marketing Effort 16%
• Marketing Program 16%
• Native Advertising 16%
• Normative Approach 16%
• Power Shift 16%
• Retail 16%
• Retailers 66%
• Sharing Policy 16%
• Strategic Model 16%
• Supply Chain 66%

Social Sciences

• Brand Name 20%
• Cooperatives 100%
• Efficiency Analysis 20%
• Supply Chain Management 100%

Economics, Econometrics and Finance

• Brand Name 100%
• Product Line 100%