Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: The mediating role of online customer engagement

Yangyang Jiang, Xiya Zhang, M. S. Balaji, Tenghao Wang

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

1 Citation (Scopus)

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Keyphrases

Social Sciences

Economics, Econometrics and Finance